June 13, 2014

Downtown Rockford, Illinois


While living in Rockford Illinois, Jason Judd and Iga Puchalska were aware of the creative energy that was growing around them - the emergence of the Werkle’s West Side Show Room, Pablo Korona’s Conveyor, the Hip Hop Congress, Mainfraim’s new Fraim X Mortar space, to only name a few. While considering Rockford’s incredible collection of public art along the River Walk, Puchalska and Judd wondered how they can engage the Rockford community through a contemporary form of public art—one that is not static or steel but ephemeral, collaborative, and alive. They decided to investigate this idea under the name Public Practice.

With no budget and no permits from the City of Rockford, their idea culminated on July 13, 2014 with a project entitled “Parade”. In the spirit of collaboration and public engagement in the arts, Public Practice, artist Jesus Correa, and Rockford Art Deli organized an innovative art exhibition that not only started in the public, but also invited the public to participate. Public Practice considered a parade as a medium of art and the artifacts (or floats) to be art objects. Local and regional artists were invited to create sidewalk sized floats to accompany them during the parade, which ended at Rockford Art Deli as an art exhibition. Along with the artists, the public was encouraged to join our sidewalk parade. The parade was an incredible success with over 150 community members and artists participating.